[Point of Purchase]may actually make me a teeny amount of money

Here the final point of purchase design i came up for the Shred Ready kayaking helmet line. I've just got to state the companies slogan, "because rocks hurt". This was constructed from gatorboard, which is similar to foamcore except it is much stronger. The POP stands 6'10" and takes up less than 3 square feet of floor space. The POP holds 32 packaged helmets and displays 8.

Since Tom, the boss of Shred Ready was so enthused over the POP design, he asked me to adapt the back panel of the POP into a banner, which i dutifully did(at a slight extra cost).

This banner and the POP both provide the consumer with all the information neccessary to properly select and fit the helmet of their choice.

Curious where the initial concept came from?

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